According to the latest statistical numbers released by Dubai’s Department of Tourism and Commerce Marketing (DTCM), a 9.8 % year-on-year increase in tourist visits has been recorded with over 7.9 million visitors visiting Dubai from January through September 2013. The increase also shows the growth of a number of important tourism development goals set by Dubai for its ‘Tourism Vision for 2020’ objective. These key goals are: room occupancy levels, hotel establishment guests, hotel apartment revenues and average length of stay.
The first nine months of 2013 has seen an escalating growth of all these objectives in a substantial manner. The hotel room occupancy level had a growth of 3.1 % to 78% compared to 2012. Following suit, hotel apartment occupancy showed a steady growth of 7.3% to 8.1%, average length of stay showed an increased rise of 3.5 % and hotel apartment revenues showed the highest percentage of increase by 17.1% amounting to around AED15. 33 Billion.
Commenting on the jubilant figures, His Excellency Helal Saeed Almarri, Director-General of DTCM states that with such an encouraging 17.1% increase in revenues, Dubai’s ambitious goal of reaching 20 million visitors by 2020 is indeed not very far. Mr. Almarri also highlighted on some major segments like opportunity prospects for hotel builders, DTCM and government partnership dealings and the introduction of new incentives for hotel developers for encouraging the construction and development of more middle-range hotels.
The year 2013 has witnessed the opening of a large number of new hotel establishments in Dubai. These include the following: Mövenpick Hotel Apartments The Square, Barjeel Heritage Guest House in Bur Dubai, Sofitel Dubai the Palm; Conrad Dubai, Anantara Dubai Palm Jumeirah Resort & Spa, Oberoi Dubai and the Mövenpick Hotel Jumeirah Lakes Towers.
Chinese, Indian and Australian nationals comprise the highest number of tourists in Dubai. Apart from this, Dubai also receives a wide base of international visitors from various countries across the world. The DTCM has twenty overseas offices spread across the globe that facilitates profit through its presence in theses international markets by promoting Dubai across international borders.
Apart from this, DTCM chief Mr. Almarri also lays emphasis upon the role of national and international events as essential factors towards making Dubai a top tourist destination worldwide. Events such as the Dubai Motor Festival, the Dubai Shopping Festival, golf's DP World Tour Championship, the Emirates Festival of Literature, the Omega Dubai Desert Classic, the Emirates Airline Dubai Jazz Festival and Art Dubai will not only showcase Dubai’s art, culture and heritage facets but shall also draw an increased proportion of visitors globally thus enabling the middle-eastern crown-jewel nation to attain its ‘Tourism Vision for 2020’ goal successfully.